Everything to Know About Selling New Construction With M/I Homes

As you know, buying a home is one of the biggest decisions your clients will ever make. They want to feel informed, supported, and confident at every step.

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Next, equip yourself with the knowledge needed to confidently address your clients’ questions:

• Learn about commission structures in your area.
• Watch for events in your area: Attend grand openings, model tours, and dusty boots events with your clients. Seeing construction quality firsthand and meeting the onsite team can give buyers peace of mind.
• Stay informed about available homesites and upcoming phases.
• Keep up on Quick Move-In or Move-In Ready home opportunities. These options are perfect for clients who want a new home without waiting through the full construction timeline. Many Quick Move-In homes feature designer-selected finishes, upgraded features, and earlier closing opportunities—helping your clients move quickly without compromising on quality.

Roughly 4 in 10 new‑home sales go to first‑time buyers—so many of your clients will be navigating new construction for the first time. Be their guide through each step. 

Building From the Ground Up

This option takes longer than purchasing a resale or Quick Move-In home. Timelines vary based on materials, permitting, and weather. Your New Home Consultant can provide the most accurate estimate.

Quick Move-In & Move-In Ready Homes

For clients who want new construction but need a faster timeline, point them toward our Move-In Ready and Quick Move-In opportunities. These homes:

• Are already under construction or completed
• Feature selections curated by professional designers
• Offer earlier closing dates
• Reduce the stress of long build timelines

Browse available homes in your area to keep your clients aware of their fastest path to a brand-new home.

Financing, Design, Closing & More

Support your clients at each milestone to keep their purchase on track. And if they have a home to sell, M/I Homes offers a variety of resources to assist. Guide their timing so they can transition smoothly into their new construction home!

New-Build Incentives to Help Your Clients Save

Your clients may be eligible for exclusive incentives when they finance with M/I Financial, LLC. While specific offers vary by community and market, M/I Financial incentives often include:

• Competitive below-market interest rates
• Closing cost contributions
• Buydown opportunities that help lower monthly payments
• Reduced out-of-pocket costs at closing
• Occasional Design Studio promotions (varies by division)

These incentives can make new construction more affordable and help you highlight compelling savings for your clients. Read our blog article to help your clients better understand builder incentives.

Understand What Sets M/I Homes Above the Rest

• Warranty + Building Standards
• Design
• Customer Care
• Financing
• Journey: Our personalized homebuilding app that keeps buyers informed every step of the way