Posted by Reyna Estrada in Real Estate Agent Resources

Updated February 2023

There are many reasons a townhome is a great choice for a first home, and today’s first-time homebuyer may not know all of a townhome’s benefits.

Since according to iProperty Management, 25% of renters spend more than 50% of their income on rent, it’s time to educate your clients on the savings and conveniences a new construction townhome is waiting to offer them!

Townhomes in Aurora, IL

Home vs. Townhome: Benefits of Buying a Townhome

Escaping their rent secures buyers into a steady monthly payment and allows them to start building equity, and a townhome could be the perfect option for this phase of life!

Townhomes provide a number of attractive qualities for first-time buyers, downsizers, young professionals, families first starting out, and relocating buyers alike—affordability, convenient locations, and low maintenance to name a few.

But buying a new townhome from M/I affords homeowners even greater advantages, and a few of our Internet Sales Managers across the country are here to share these with you and your clients.

1. Impressive Use of Space

“Our townhomes are very spacious, with a large, open dining, kitchen, and living room together on one floor,” shares Arianne Finan, Internet Sales Manager in M/I Homes – Indianapolis.

“They also have high ceilings that really make the home feel as if you are in a single family home,” says Kyla Sweet from Detroit.

Townhome Family Room

Aisha Coleman, Internet Sales Manager in Orlando, adds, “We really try to give you the most well-designed space that offers storage under the stairs, linen closets, pantry closets, and a lot of cabinet and countertop space in the kitchen compared to other builders.”

Townhome Kitchen and Dining Area

“I own an M/I townhome, and I have more storage space in that townhome than I do in my larger single family home!” Aisha continues.

What a firsthand experience to aid your buyers in their decision!

2. Energy Efficiency That Cuts Down on Bills

Dispel the townhome myth right now that you’ll be able to hear your neighbors’ every move!

From sound barriers built into the walls, to ENERGY STAR® certifications, to the superior quality M/I Homes has become known for, you’ll receive an efficient, quiet home.

Construction Workers Building Home

Laura Kornaker, Internet Sales Manager in Cincinnati / Dayton, describes her personal townhome experience: “While I was touring these gorgeous homes, there was heavy construction going on just next door, and I did not hear a thing!”

Townhome Family Room With Fireplace

3. Plenty of Natural Light

Another myth a townhome from M/I busts is the notion that a home with shared walls means no light whatsoever.

“Our generous window sizes allow light to shine all throughout the townhome,” states Nicole Skrocki of M/I Homes – Chicago.

Townhome Owner's BedroomTownhome Family RoomTownhome Living Room

4. A Maintenance-Free Lifestyle

Depending on your clients’ townhome community, there may be an HOA that takes care of upkeep around the townhome buildings.

From landscaping to snow removal to general exterior upkeep, Kari Rowell in Sarasota, FL says that townhomes provide homeowners with a lock-and-leave lifestyle that frees them up to enjoy relaxing, traveling, going out, and pursuing their career.

Hear from one of our recent townhome buyers about the reasons she was drawn to a townhome, including the low maintenance factor.

5. flexABILITY

One major thing you don’t get with an apartment or a resale townhome is the ability to personalize your home with design features that you love!

“We provide so much flexABILITY with loft spaces and bonus rooms our homeowners can use however they wish,” Nicole continues.

Townhome Loft Home OfficeTownhome Nursery

6. State-of-the-Art Amenities

New townhome communities typically boast a number of highly sought-after amenities, such as a community pool, a fitness center, a clubhouse, trails, dog parks, and much more!

Coupled with the locations we hand-select that put you in the most desirable parts of your city or town, you’ll have everything you need within reach.

Townhome Community With Amenities

7. A Special Sense of Community

In many cases neighbors become lifelong friends in townhome communities! From enjoying the community amenities together to participating in neighborhood events, you’ll be part of a close-knit community before you know it.

Internet Sales Manager Michelle Rinear recounts one of the special townhome communities in the Indianapolis area:

“Everyone knows each other, there are constant get-togethers that the homeowners plan, and M/I has also hosted many events for the whole neighborhood.”

Townhome Building Exterior

Are townhomes worth it? All these facts show that townhomes are absolutely a sound investment for today’s buyer.

Getting to own their very own home is such a monumental step for your clients. Have them take this fun quiz to find their dream townhome!

Still trying to convince your buyers to stop renting and invest in buying a home instead? Share this information about buying vs. renting with them.


Reyna Estrada
Reyna Estrada


Reyna Estrada has been with M/I Homes since 2008. As a National Manager of Internet Sales, the team mission is to serve our customers on their online home buying journey with speed, efficiency, and world-class service. Reyna and her family have lived in North Carolina for over 20 years, and they enjoy world traveling and volunteering in the community.

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