Posted by Bruce Borden in M/I Homes Culture

​Have you ever felt like you could trust a new product or service only after hearing a success story from someone you trust? Plenty of us feel that extra assurance once we hear about a firsthand experience from a friend or family member.

​Word of mouth carries extra weight as you’re choosing which home builder to entrust with your new home construction—you want to hear what other homeowners just like you have been through!

​To help you get a bit closer look behind the scenes of what working with M/I Homes looks like, check out what our homeowners say themselves.

The Sales Process

Our goal at M/I Homes is to always treat you right. Always. That means from the first moment you talk to us on the phone or receive an email from us, you’ll be met with a friendly, genuine professional who is ready to help!

Almost 95% of recent* homeowners rate their sales representative as honest and trustworthy.

Beyond merely knowing information about our available homes and communities, we want you to feel respected, understood, and supported during your search.

Home Mortgage through M/I Financial

Over 80% of our homeowners choose to work with M/I Financial, our in-house lender, for the many benefits this engagement provides. Of that 80%, the experience was overwhelmingly described as friendly, courteous, and professional from recent homebuyers.

Financing your new home can pose all kinds of questions, and the last thing we would ever want is for you to feel like you couldn’t ask the questions you have. We’re here for you, every step of the way.

Choosing Home Design Selections

Okay, you may have heard from friends or family that it’s really difficult to choose your new home’s design options, but our Design Consultants know the stigma around the process and are conditioned to make each phase that much easier.

We provide current design trends in our Design Studios, but each member of our staff works hard constantly to be in-the-know about new trends as they come: just ask the 94% of recent homeowners who heartily agreed that we are knowledgeable, organized, and efficient!

Home Construction

Now onto the big one. While your home is being built—and of course after you move in, too—it is vital that you feel confident in your home builder’s ability to stand behind the quality of construction your home received.

We treat you right because it’s simply the right thing to do. Our divisions from across the nation constantly hear success stories from homeowners about quick fixes, dependable responsiveness, and above-and-beyond measures taken by our construction supervisors.

One homeowner who has now been in his M/I Home for over two years was so touched by the constant reliability of our warranty commitment and construction supervisor that he’s already decided to choose M/I for his next home, as well!

We’re constantly asking homeowners to share their experiences for others to read, so you can hear more straight from our customers here!

*Recent homeowner data from 11/1/2019 through 01/31/2020.


Bruce Borden


Bruce has been with M/I Homes for over 20 years, has been the National Customer Experience Manager for over 10 years, and has been in the home building industry for over 30 years. Happily married and a proud father, Bruce enjoys outdoor activities and home improvement projects, and has never met someone he didn't like.

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